Earlier posts dealt with authenticity and passion and will and passion. Yet, probably more important than just being passionate about something is figuring out the purpose of what you are trying to accomplish.
I’ve now watched this video by Umair Haque twice because a) the power of what he’s talking about and b) because I’m not nearly as smart as him and it took awhile for some of this to sink in. Overall, in this talk and otherwise on his blog, he lays out “5 Paths to Behavioural Innovation” and talks about things like “thin value” v. “thick value” and building a business on ideals: not focusing on what we can do but what we should do. Basically speaking, having a higher purpose.
I had the opportunity recently to hear Todd Sattersten, of 800-ceo-read and co-author (with Jack Covert) of “The 100 Best Business Books of All Time” , talk about the “meta-themes” that came out of their research and review in picking the “100 Best”. They believe that the key leaders and successful organizations discussed in these 100 Best Business Books share 5 things in common. The first of these meta-themes is “Clarity of Purpose”.
Final data point for me related to the importance of purpose came in reading Tara Hunt’s recently published book, The Whuffie Factor. Her 9th chapter (of 10) is called “Find Your Higher Purpose” and why it’s important for building whuffie (social capital).
So, to better direct one’s passion should first come purpose. What’s yours?